Dhanush Parekh

Product design leader · 14+ years

I lead product design.I still build it myself.

ગુજરાતી
ધ
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DhaThe first letter of my name, in the three scripts that shaped me.

In short काम

Leading design at Atomicwork.Building Giraffe after hours.Led design at Zluri.Started with my own studio.

●  The systems chapter  ·  2025 – now

Atomicwork.
Pages, built from blocks.

  1. 01 BeforeEvery page was a fixed layout, built by hand.
  2. 02 The moveNow it's widgets: blocks that build any page.
  3. 03 AfterCustomers move them around. AI can make new ones.
  4. 04 My partI set the direction, lead the team, and ship the code.
388
Design changes I shipped as code since March

one brick, twenty pull requests

Read the Atomicwork story
760px400blocks, not layouts

●  The founder chapter  ·  Now

Giraffe.
Plan it, live it, together.

  1. 01 BeforeEveryone plans apart, each with their own AI.
  2. 02 The moveGiraffe plans together, with agents that know you.
  3. 03 AfterOn the trip, the plan becomes the memories you keep.
  4. 04 My partCo-founded with Srishti. I design and build all of it.
16
AI agents, designed as collaborators

each one knows who it's helping

Read the build
1234planned together, kept together

●  The leadership chapter  ·  2022 – 2025

Zluri.
One experience, every feature.

  1. 01 BeforeEvery feature worked its own way.
  2. 02 The moveI built one design system and stitched them into it.
  3. 03 AfterOne product to learn, not five.
  4. 04 My partJoined as senior designer, left as design lead.
60%
Less churn
Read the Zluri story
one experience, every feature

●  Where it started  ·  2016 – 2022

Viral Works.
A studio of my own.

  1. 01 BeforeStill training in finance, I started a studio of one.
  2. 02 The moveBrand systems and products, one client at a time.
  3. 03 AfterSome of those clients are now worth over $66M.
  4. 04 My partFounder. Where I learned to run the work.
100+
Clients
30
Sectors
See the earlier issues
VWVWa few, now worth $66M+